Cautious WPP reports 2% PR revenue rise
WPP Group, the owners of Hill & Knowlton, Burson-Marsteller and Ogilvy PR, has reported that PR revenues rose two per cent during the first five months of 2010.
The increase is in line with overall growth from the holding group’s other disciplines, including branding and identity, healthcare and specialist comms, and consumer insight, and ahead of advertising and media – which rose by 1.7 per cent.On a like-for-like basis, overall revenues were up by two per cent. WPP pointed to a strong recovery in the US, along with improvement in the UK, Eastern Europe and Asia-Pacific. The group remains “cautious”, however, because of the risks of Eurozone contagion from Greece, Spain, Portugal and Ireland.
WPP expects the upward trend to continue for the remainder of 2010. It also said that it will continue to “encourage greater co-ordination and co-operation between Group companies”, to benefit clients. Last week, Ogilvy Group CEO Miles Young revealed that Ogilvy PR is considering a merger with sister UK firm Clarion.