Arun Sudhaman

Working the angles around media, comms and marketing.

VIDEO: Anheuser-Busch Inbev’s Maarten Albarda on the threats posed by social media

leave a comment »

Maarten Albarda became VP of global connections at Anheuser-Busch Inbev last year, when the two giant beer companies merged to create the largest player in the market. Albarda is in charge of comms across all customer touchpoints and, in the video below, outlines the new company’s social media strategy and plans for responding to any crises that may emerge.

Advertisements

Written by Arun Sudhaman

June 26, 2010 at 11:09 am

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: