Arun Sudhaman

Working the angles around media, comms and marketing.

VIDEO: Anheuser-Busch Inbev’s Maarten Albarda on the threats posed by social media

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Maarten Albarda became VP of global connections at Anheuser-Busch Inbev last year, when the two giant beer companies merged to create the largest player in the market. Albarda is in charge of comms across all customer touchpoints and, in the video below, outlines the new company’s social media strategy and plans for responding to any crises that may emerge.


Written by Arun Sudhaman

June 26, 2010 at 11:09 am

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