Arun Sudhaman

Working the angles around media, comms and marketing.

VIDEO: Paul Taaffe “disappointed” with PR agency showing at Cannes

with 2 comments

Yesterday, the Cannes Lions named its winners in the PR category, with Gatorade campaign “Replay” taking home the Grand Prix.

The campaign was devised by an ad agency and, for the second year running, PR agencies were outshone by their peers in paid media. In the video below, PR Lions jury president, and Hill & Knowlton chairman/CEO, Paul Taaffe expresses “disappointment” at this outcome, and also explains why Gatorade took top honours.


Written by Arun Sudhaman

June 22, 2010 at 9:45 am

2 Responses

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  1. […] This post was mentioned on Twitter by Arun Sudhaman, Neil Drewitt. Neil Drewitt said: RT @ArunSudhaman: VIDEO: Why is H&K CEO Paul Taaffe “disappointed” with the PR agency showing at Cannes? […]

  2. […] a couple of reasons why that has happened. First, as Paul Taaffe explains in this video, the ad industry is simply better at putting together the types of entries that win at Cannes. They […]

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