Arun Sudhaman

Working the angles around media, comms and marketing.

Gates Foundation picks Weber Shandwick to handle global comms

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This story is also posted to the Holmes Report website here

The Bill & Melinda Gates Foundation has consolidated its global PR account with Weber Shandwick, expanding the philanthropic organisation’s relationship with the Interpublic Group-owned agency.

The decision comes after the Holmes Report exclusively revealed that the Gates Foundation was reviewing its PR activities last month. Weber Shandwick wins the business following a pitch that also included Waggener Edstrom and Hill & Knowlton.

Weber Shandwick has worked with the Gates Foundation since 2008, on the organisation’s Global Development and Global Health programmes. The expanded retainer sees the agency take the lead strategic role on the Gates Foundation’s global activities, which also include food and agricultural development.

The Gates Foundation chief communications officer Kate James said that Weber Shandwick had won the account after demonstrating “passion for the issues we focus on” allied to its global network strength.

Weber Shandwick chairman Jack Leslie added that the agency would focus on increasing “awareness of the innovative approaches being take to combat social inequality and help all people live productive and healthy lives.”

The Gates Foundation is considered the biggest “transparently operated’ private foundation in the world, with an endowment of $33.5 billion as of 31 December, 2009.


Written by Arun Sudhaman

June 15, 2010 at 6:00 pm

2 Responses

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  1. […] This post was mentioned on Twitter by Patrick Baird, Arun Sudhaman. Arun Sudhaman said: Gates Foundation picks Weber Shandwick to handle global comms […]

  2. […] perception about Bill (a bit like carrying one’s golf club for a living) and here we have a new short report about new PR activities which are intended to promote the “Bill Gates” brand. Waggener […]

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