Arun Sudhaman

Working the angles around media, comms and marketing.

Microsoft consolidates Asia-Pacific PR with Weber Shandwick

with 2 comments

This story is also posted to the Holmes Report website here

Microsoft has selected Weber Shandwick as its single agency of record in Asia-Pacific, dealing a blow to its two other retained roster firms, Edelman and Waggener-Edstrom.

Weber Shandwick outgunned four other agencies, including the two other incumbents, in the pitch.

Weber Shandwick already handled the tech giant’s regional consumer activity. It now takes charge of commercial/tech and corporate, previously handled by Edelman, and Waggener-Edstrom’s analyst relations brief. The business also includes PR agency support for Microsoft’s trade advertising business. The agency prevailed following a pitch against the two other incumbents, along with Ogilvy PR and Hill & Knowlton.

The business relates only to Microsoft’s regional PR spend, based out of its Singapore HQ, and does not include any of its local accounts. It is understood that Weber Shandwick’s combined brief is in the ‘healthy six-figure’ range.

Microsoft regional corporate communications director Stephen Forshaw said that Weber Shandwick was chosen because it presented “a compelling vision for our business’ communications, based on a good understanding of our business requirements.”

“We are honoured by the confidence shown in us by Microsoft’s decision and I truly believe this is a reflection of the hunger and dedication of our account teams to deliver outstanding results in every aspect of the work they do,” said Tim Sutton, chairman, Weber Shandwick Asia-Pacific.


Written by Arun Sudhaman

May 16, 2010 at 10:24 pm

2 Responses

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  1. […] Microsoft consolidates Asia-Pacific PR with Weber Shandwick Big Asia-Pacific review but, frankly, I’m not entirely sure why this rose so high. Still, Stephen […]

  2. […] his time at Microsoft, Forshaw reorganized the company’s regional PR activities, consolidating the business with Weber Shandwick. At Temasek, Weber Shandwick will again be one of his retained agencies, alongside Pelham Bell […]

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