Arun Sudhaman

Working the angles around media, comms and marketing.

Posts Tagged ‘Weber Shandwick

McDonald’s unifies China PR with Weber Shandwick after Ketchum resigns

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Posted to the Holmes Report here

McDonald’s has consolidated its China PR business with Weber Shandwick, following five-year incumbent Ketchum Newscan’s resignation from the business.

Ketchum’s decision to resign follows a review last year which saw it relinquish its full-service role on the account. Read the rest of this entry »

Written by Arun Sudhaman

December 10, 2010 at 10:16 am

Porter-Novelli and Voce win Hitachi GST global account

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This story is posted to the Holmes Report website here

Hitachi storage unit Hitachi Global Storage Technologies (GST) has selected Porter-Novelli and Voce Communications to handle its lucrative international PR business, following a pitch that displaced incumbent agency Weber Shandwick.

The two agencies pitched together for the brief, which covers North America and EMEA and is estimated in the seven-figure range. Read the rest of this entry »

Written by Arun Sudhaman

November 11, 2010 at 5:28 pm

Weber Shandwick tops Holmes Report Global Rankings 2010

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For full Global Rankings 2010 coverage please click here

Three giant agencies are battling for the title of world’s largest public relations firm, with Weber Shandwick topping The Holmes Report’s Global Rankings for 2010, just ahead of Fleishman-Hillard and Edelman.

The rankings of the world’s 250 biggest PR firms are the result of industry research and analysis compiled during the course of this year, looking at fee income figures for 2009. The report also estimates the size of the global PR consultancy industry at $8 billion, marking a 7.5 percent drop last year

Read the rest of this entry »

Written by Arun Sudhaman

November 8, 2010 at 11:10 am

Hill & Knowlton wins P&G Olympics assignment

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This story is posted to the Holmes Report website here

FMCG giant Procter & Gamble has selected Hill & Knowlton to handle its activation programme for the London 2012 Olympics and Paralympics Games.

The decision follows the announcement earlier this year of a major tie-up between P&G and the International Olympic Committee, covering marketing rights for more than 50 brands across 38 product categories. Read the rest of this entry »

Colt selects Weber Shandwick for pan-European PR account

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This story is posted to the Holmes Report website here

UK telecoms company Colt has handed its six-figure pan-European PR business to Weber Shandwick, in a move that sees it part ways with four-year incumbent Grayling.

The decision follows a pitch that was revealed by the Holmes Report earlier this year. It is understood that Weber Shandwick lined up against UK independent Octopus in the final stages of the pitch. Read the rest of this entry »

Written by Arun Sudhaman

October 13, 2010 at 7:20 am

Samsung hands global smartphone brief to Edelman

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This story is posted to the Holmes Report website here

Samsung Electronics has selected Edelman to handle the PR component of a major marketing campaign that will launch the next generation of its Galaxy smartphone range.

A Samsung spokesperson confirmed the development, after the Holmes Report first revealed that the pitch was taking place in Korea. It is understood that the business will be housed within Edelman’s A&R subsidiary due to conflict with other brands, notably RIM. Read the rest of this entry »

Written by Arun Sudhaman

October 12, 2010 at 9:51 am

Samsung pitches global smartphone marcomms business

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This story is posted to the Holmes Report website here

PR and advertising networks have gathered in Korea to pitch a broad marketing communications brief for the next generation of Samsung Electronics’ Galaxy smartphone.

Sources have informed the Holmes Report that agencies have been asked to provide proposals that span digital, PR and advertising, as Samsung intensifies its efforts to battle smartphone rivals Apple and RIM. Read the rest of this entry »

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