MSLGroup wins United Technologies global PR pitch

Posted to the Holmes Report here

United Technologies Corporation (UTC), the giant US tech conglomerate, has selected MSLGroup to oversee a new global PR brief, following a keenly-contested review.

The Holmes Report understands that MSLGroup prevailed against a number of contending networks, including Porter Novelli, Burson-Marsteller and Ogilvy PR. The strategic PR brief, valued at as much as $1 million, focuses on North America and emerging markets, including China.

United Technologies calls $1m global PR review

This story is posted to the Holmes Report website here

United Technologies Corporation (UTC), the giant US conglomerate that owns a string of high-tech businesses, has commenced a search for a PR agency to handle its corporate PR, valued at as much as $1 million.

It is understood that a number of global agency networks are lining up for the pitch at UTC’s global HQ in Hartford, Connecticut.