Arun Sudhaman

Working the angles around media, comms and marketing.

Posts Tagged ‘UK

Charming countries revisited

with one comment

My most popular post this year, at least in terms of generating comments, was one on whether countries can launch charm offensives. This surprised me, because I thought that the concept of overhauling a poor reputation through better comms was reasonably well established.

Instead, the idea that a national government can put its reputation in the hands of a PR agency sparked some interesting responses. None perhaps more succinct that Tom Crampton‘s remark that, unless the country itself has a reputation worth communicating, any image campaign would amount to ‘lipstick on a pig’.

Building on the debate, I’ve put together a feature for PRWeek UK that looks at this issue in a little more depth. Reputation of a nation puts six ‘countries’ under the spotlight – UK, US, China, India, South Africa and Dubai. Each suffers various problems in terms of how reputation issues are hampering the pursuit of specific goals. For example, China’s well-documented product quality crises continues to dog perceptions of its critically important manufacturing sector. Read the rest of this entry »

Written by Arun Sudhaman

November 1, 2009 at 4:46 pm

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