Starwood selects Fleishman-Hillard for new EMEA PR account

This story is posted to the Holmes Report website here

The hotel giant that owns the Sheraton, Westin, W Hotels and Le Meridien brands is poised to hand a major pan-EMEA PR brief to Fleishman-Hillard, following a keenly-contested pitch.

The Holmes Report understands that Starwood Hotels and Resorts is currently concluding contracts with Fleishman-Hillard to handle overall PR strategy across the region and its nine brands. The brief is estimated in the six-figure range, and it is believed that as many has 10 agencies took part in the pitch.