Arun Sudhaman

Working the angles around media, comms and marketing.

Posts Tagged ‘Social media

Maz Nadjm takes top social media role at Ogilvy UK

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Ogilvy Group has snapped up high-profile digital specialist Maz Nadjm to head its social media efforts across its operations in the UK.

Nadjm, better known by his Twitter handle @mazi, joins Ogilvy from BSkyB, where he spent three years overseeing the broadcaster’s social media products. Read the rest of this entry »

Written by Arun Sudhaman

September 28, 2010 at 11:38 am

VIDEO: Text 100 CEO Aedhmar Hynes on why clients must restructure their approach to comms

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On a recent visit to London, Text 100’s New York-based CEO Aedhmar Hynes sat down with us to discuss how agencies and clients can emerge stronger from the recession. In the video below, Hynes explains why agencies need to go backwards to progress, and that client silos are posing serious challenges in the digital communication era. Read the rest of this entry »

Written by Arun Sudhaman

July 17, 2010 at 12:12 pm

Vaseline looks for an agency to lead social media

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This story is also posted to the Holmes Report here

UPDATE: Vaseline has been criticised for a Facebook app in India that enables users to digitally whiten their profile pictures. Skin-whitening is a booming industry in India, but the widget has sparked a major backlash in social media, and perhaps explains the brand’s decision to review its social media strategy.

Vaseline has called for its key marketing agencies to present ideas as the Unilever skin care brand determines which one will lead its social media strategy.

The Holmes Report understands that the review pits the brand’s agencies from different disciplines against each other. Vaseline works with Edelman on PR, BBH for advertising, MindShare for media, and OgilvyOne for digital. Read the rest of this entry »

Written by Arun Sudhaman

July 12, 2010 at 5:06 pm

Cristiano Ronaldo stays top of World Cup social media buzz

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Star footballer Cristiano Ronaldo continues to dominate social media conversations around the World Cup, despite the exit of his team Portugal more than one week ago.

New research from Meltwater Buzz reveals that Ronaldo stays top with a 21 per cent share of voice during the quarter -finals week, a one per cent gain over his share of voice during the group stages of the tournament. Read the rest of this entry »

VIDEO: Does Davos care about social media?

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Corporate CEOs, we are often told, are not overly enamoured by the benefits of tweeting and blogging. Yet Adrian Monck, MD and head of comms for the World Economic Forum at Davos, explains in the video below why social media is starting to form a critical part of the engagement strategy for the global event. Read the rest of this entry »

Written by Arun Sudhaman

July 5, 2010 at 4:56 pm

Cannes Analysis: Is PR set for a bigger share of the marketing mix?

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This story is posted to the Holmes Report here

PR is set to play a greater role in the marketing mix, according to industry leaders at the Cannes Lions Advertising Festival, despite its relatively low profile at the week-long event.

The increasing importance of social media and reputation is driving this shift, said senior marketers from Unilever, Johnson & Johnson and Anheuser-Busch Inbev. Read the rest of this entry »

VIDEO: Anheuser-Busch Inbev’s Maarten Albarda on the threats posed by social media

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Maarten Albarda became VP of global connections at Anheuser-Busch Inbev last year, when the two giant beer companies merged to create the largest player in the market. Albarda is in charge of comms across all customer touchpoints and, in the video below, outlines the new company’s social media strategy and plans for responding to any crises that may emerge. Read the rest of this entry »

Written by Arun Sudhaman

June 26, 2010 at 11:09 am

Omnicom Digital chief Jonathan Nelson: “Social media is still in test mode”

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Jonathan Nelson became  CEO of Omnicom Digital last year, reporting directly to Omnicom Group CEO John Wren in New York. Nelson, who previously headed Omnicom-owned agency Organic, oversees digital strategy at a group level for the holding company, which owns PR agencies Ketchum, Porter Novelli and Fleishman-Hillard, and ad firms such as BBDO, TBWA and DDB.

In an interview with the Holmes Report in Cannes, Nelson tells us whether any of his group’s agencies are making real money out of social media. Read the rest of this entry »

Written by Arun Sudhaman

June 24, 2010 at 10:08 am

VIDEO: Porter Novelli’s Julie Winskie on why ad agencies get social media wrong

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The Holmes Report caught up with Julie Winskie in Cannes, where she was a member of this year’s PR Lions jury. In the video below, the Porter Novelli president of global clients explains how globalisation is changing PR programmes, and why ad agencies often get social media wrong. Read the rest of this entry »

Written by Arun Sudhaman

June 24, 2010 at 9:32 am

IBM digital chief: “A digital department is somewhat preposterous”

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Ben Edwards departed his role as publisher of Economist.com earlier this year to move to a newly-created position as VP of digital strategy and development at IBM, based in New York.

I caught up with the British publishing veteran yesterday in Cannes, after he presented a seminar with IBM’s new digital agency Euro RSCG 4D. Edwards discussed why social media is such a big priority for IBM, and why his role will hopefully become obsolete. Read the rest of this entry »

Written by Arun Sudhaman

June 21, 2010 at 9:56 am

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