Samsung hands global smartphone brief to Edelman

This story is posted to the Holmes Report website here

Samsung Electronics has selected Edelman to handle the PR component of a major marketing campaign that will launch the next generation of its Galaxy smartphone range.

A Samsung spokesperson confirmed the development, after the Holmes Report first revealed that the pitch was taking place in Korea. It is understood that the business will be housed within Edelman’s A&R subsidiary due to conflict with other brands, notably RIM.

Samsung pitches global smartphone marcomms business

This story is posted to the Holmes Report website here

PR and advertising networks have gathered in Korea to pitch a broad marketing communications brief for the next generation of Samsung Electronics’ Galaxy smartphone.

Sources have informed the Holmes Report that agencies have been asked to provide proposals that span digital, PR and advertising, as Samsung intensifies its efforts to battle smartphone rivals Apple and RIM.