Arun Sudhaman

Working the angles around media, comms and marketing.

Posts Tagged ‘Ketchum

Ketchum to defend FedEx PR business in EMEA, UK

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Posted to the Holmes Report here

FedEx has called a review of its PR services across EMEA and the UK, tendering two briefs worth an estimated £250,000 in total.

Both accounts are currently handled by Ketchum, FedEx’s global agency-of-record. The logistics giant has asked agencies to submit two proposals: one for transportation subsidiary FedEx Express’ regional PR coordination across EMEA and the Indian subcontinent; and the other for FedEx Express in the UK and Ireland. Read the rest of this entry »

Written by Arun Sudhaman

March 1, 2011 at 3:32 pm

UK incumbents out as Nokia shortlists four for global PR brief

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Posted to the Holmes Report here

Nokia has shortlisted four agencies to pitch for its PR activities across the US, UK and head office, effectively ending the tenure of the two UK incumbents: GolinHarris and Good Relations.

The Holmes Report understands that Emanate, the sister firm of US incumbent Ketchum, has made the shortlist along with three other agencies: Fleishman-Hillard, Cohn & Wolfe, and holding group Next Fifteen. The formal RFP is expected this week, with presentations due to take place in London in late March. Read the rest of this entry »

Written by Arun Sudhaman

February 28, 2011 at 5:33 pm

Omnicom 2010 PR revenues up, but lag other disciplines

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Posted to the Holmes Report here

Omnicom Group, the owner of PR agencies Fleishman-Hillard, Ketchum and Porter Novelli, has reported that its public relations revenues grew by 5.2 percent in 2010.

That increase, calculated on an organic basis, took the group’s PR earnings to US$1.146 billion. It also meant that Omnicom’s PR agencies demonstrated the lowest rate of growth of the group’s four units, lagging behind speciality (+10.8 percent), CRM (+6.9 percent), and advertising (+5.3 percent). Read the rest of this entry »

Written by Arun Sudhaman

February 15, 2011 at 1:24 pm

Nokia reshuffles comms heads, calls international review

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Posted to the Holmes Report here

Nokia UK and Ireland comms chief Anna Shipley has departed her role for a new position in Bejing, overseeing  the mobile phone giant’s PR across China, Japan and Korea.

The reshuffle, which has also seen Shipley’s Beijing-based predecessor Louise Ingram shift to Nokia’s Finland HQ to head global mobile phone comms, comes as the company searches for one agency to support its PR needs across the US, UK and head office. Currently, three agencies – Ketchum, Good Relations and GolinHarris – handle the separate briefs. Read the rest of this entry »

India: PR growing, but major challenges remain

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This story is posted to the Holmes Report here

After a week observing the Indian PR market up close, a few thoughts spring to mind. The country is an increasingly confident, optimistic place – fuelled by double-digit economic growth. Unsurprisingly, in this environment, business expansion is viewed as inevitable.

Instead, in common with many emerging markets, most of the people I spoke to are grappling with how best to manage the issues that stem from rapid growth. These challenges often appear universal, but they are also defiantly local. Here are a few: Read the rest of this entry »

Written by Arun Sudhaman

November 1, 2010 at 9:16 am

Hill & Knowlton wins P&G Olympics assignment

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This story is posted to the Holmes Report website here

FMCG giant Procter & Gamble has selected Hill & Knowlton to handle its activation programme for the London 2012 Olympics and Paralympics Games.

The decision follows the announcement earlier this year of a major tie-up between P&G and the International Olympic Committee, covering marketing rights for more than 50 brands across 38 product categories. Read the rest of this entry »

Merck eyes PR consolidation after merger

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This story is also posted to the Holmes Report website here

Pharmacuetical giant Merck is reviewing its comms activities across Europe, as the company assesses its PR spending plans after its blockbuster $41 billion merger with Schering Plough last year.

It is understood that the company spends upwards of £20 million on all comms in Europe alone, working with more than 100 agencies and suppliers. Read the rest of this entry »

Written by Arun Sudhaman

July 9, 2010 at 1:52 pm

Omnicom Digital chief Jonathan Nelson: “Social media is still in test mode”

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Jonathan Nelson became  CEO of Omnicom Digital last year, reporting directly to Omnicom Group CEO John Wren in New York. Nelson, who previously headed Omnicom-owned agency Organic, oversees digital strategy at a group level for the holding company, which owns PR agencies Ketchum, Porter Novelli and Fleishman-Hillard, and ad firms such as BBDO, TBWA and DDB.

In an interview with the Holmes Report in Cannes, Nelson tells us whether any of his group’s agencies are making real money out of social media. Read the rest of this entry »

Written by Arun Sudhaman

June 24, 2010 at 10:08 am

Middleweight agencies make moves

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Looking back over 2009, one theme rings loud and clear: consolidation.

It is a term that can be applied to any number of procurement-led global reviews – from HP, British Airways, HP again, Lufthansa, Microsoft, HP again…You get the picture.

Perhaps of more interest, we have seen concrete consolidation in the agency world, via three major examples: MS&L merging with Publicis Consultants, Ketchum merging with Pleon, and Huntsworth’s decision to whittle down its 26 agency brands to four.

Already those decisions are starting to bear fruit. Grayling has bulked up to $150m after buying another agency in the US, making it the second biggest independent player after Edelman. MS&L Group won its first global mandate of note this year. And Ketchum Pleon has also been awarded significant new international business.

All of these agencies want to move out of the mid-size bracket, and compete with the handful of big boys that are worth $400-$500m in annual revenues, and are often viewed by clients as the natural destination for global PR mandates. In that sense, these moves are long overdue – more competition at the top can only be of benefit to the industry in general.

Inevitably, these developments also turn the spotlight on some of the other remaining mid-size contenders. Porter-Novelli, GolinHarris, Waggener-Edstrom and Cohn & Wolfe, to name four. In 2010, can we expect to see a little more expansionary zeal from this quartet?

Written by Arun Sudhaman

December 17, 2009 at 1:29 pm

What next for Ketchum, Pleon and Brodeur in Asia?

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The big merger between Omnicom agencies Ketchum & Pleon is something that has been bubbling under the surface for a while. Given the way PR revenues have been hit in recent months, it won’t suprise too many people and Ketchum and Pleon are, geographically at least, reasonably complementary.

But one region where this doesn’t add up to much is Asia-Pacific. Ketchum, at present, exists only in Greater China – where it is one of the mainland’s stronger agencies. Pleon, meanwhile, was previously associated with Brodeur in Asia-Pacific, and has a barely minimal presence of its own in the region. So the upshot must be that the new agency, which is actually called Ketchum, will need to seriously consider acquisition if they want to deliver on the idea of becoming one of the world’s key PR networks. Read the rest of this entry »

Written by Arun Sudhaman

June 24, 2009 at 12:06 pm

Posted in PR

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