Gatorade campaign takes top PR honours at Cannes

This story is also posted to the Holmes Report website here

A campaign to relive a high-school American football game has taken top PR honours at this year’s Cannes Lions Advertising Festival.

“Replay”, by Gatorade, won the Grand Prix out of 571 entries to the Cannes Lions PR category, now in its second year. The campaign was devised by advertising agency TBWA\Chiat\Day in LA.