Arun Sudhaman

Working the angles around media, comms and marketing.

Posts Tagged ‘Brands2Life

Analysis: Buyers remain cautious as agency M&A surges

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Posted to the Holmes Report here

If the headlines are anything to go by, mergers and acquisitions have well and truly returned to the agency world. Recent months have brought a lengthening roll-call of firms that have jettisoned their independence in favour of selling out to a network, casting the 2009 recession as a brief pause in the relentless pace of wheeling and dealing.

Amid the torrent of new deals, though, is enough evidence to suggest a lingering sense of caution on the part of buyers. Several independent agency sources contacted by the Holmes Report expressed disappointment with the terms of typical offers, posing a particular quandary for highly-rated firms that have waited for conditions to approach those that characterised the M&A market prior to the recession. Read the rest of this entry »

Brands2Life declines to defend lucrative T-Mobile PR account

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Posted to the Holmes Report here

Brands2Life has decided to end its decade-long relationship with T-Mobile rather than take part in the lucrative agency review for parent company Everything Everywhere – the mobile giant formed by the merger of T-Mobile and Orange last year.

The development means that the agency will walk away from an account worth as much as £1 million. The move has been triggered by Everything Everywhere’s decision to review all of its PR consultancy work across T-Mobile, Orange and the newly-formed holding group. Read the rest of this entry »

Written by Arun Sudhaman

February 1, 2011 at 5:35 pm

Cisco consolidates European PR with Octopus

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This story is posted to the Holmes Report website here

Tech company Cisco Systems has consolidated its £600K European PR activity with UK firm Octopus Communications, following a pitch that displaces existing pan-European incumbent Brands2Life.

Octopus already handled Cisco’s UK and Ireland business. Earlier this year, the Holmes Report revealed that Cisco was aiming to appoint a single agency to handle this component, together with its pan-European assignment, and PR for its Webex and Tandberg brands. Read the rest of this entry »

Written by Arun Sudhaman

November 2, 2010 at 3:35 pm

Cisco aims for European PR consolidation

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This story is also posted to the Holmes Report website here

Tech company Cisco Systems is on the hunt for a single agency to handle its six-figure PR business across the UK and Europe.

The company is reviewing PR for its UK activity, its pan-European work and for its Webex and Tandberg brands. Local market activity in continental Europe, however, is not included. Read the rest of this entry »

Written by Arun Sudhaman

September 29, 2010 at 5:00 pm

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