Pfizer seeks global agency for emerging markets brief

This story is also posted to the Holmes Report website here

Pharma major Pfizer is searching for a global PR agency to handle a multi-million dollar brief focusing on emerging markets.

According to a copy of the RFP, the company is seeking an agency to create a compelling narrative around its anti-infective drugs, a portfolio which began with penicillin and now target such conditions as AIDS, pneumonia and other bacterial, fungal and viral infections.