Archive for March 22nd, 2011
Ricoh reviews agencies in PR expansion
Posted to the Holmes Report here
Japanese electronics company Ricoh is rethinking its engagement strategy in EMEA, calling an agency pitch as it seeks to expand its corporate PR activity in the region.
The pitch comes two years after Burson-Marsteller won the six-figure mandate. The agency is believed to be defending the brief, with budgets expected to rise. Read the rest of this entry »
Meltwater moves into digital marketing with JitterJam buy
Monitoring outfit Meltwater Group has acquired social CRM firm JitterJam for $6 million, marking a significant step for the company into the digital engagement arena.
Based in Bedford, New Hampshire, JitterJam provides a blend of social analytics and CRM – with a particular focus on digital influencer marketing. Meltwater Group CEO and founder Jorn Lyseggen said the purchase was part of an overall strategy to grow the company’s social media revenues to $100 million within the next three years. Read the rest of this entry »
Content, siloes and agency pressures: A snapshot of digital concerns in 2011
I am reasonably convinced that, by now, there are almost as many social media research studies as there are social media gurus. And that is a lot. Every now and then, though, one survey catches the eye; this time it is new research from Bite and Econsultancy, exploring how corporations are responding to the “changing digital landscape.”
Whilst the study only polls 50 in-house communications executives, it has the advantage of conducting in-depth conversations with these respondents, who are based across North America, Europe and Asia. The findings do not so much break new ground as crystallize existing impressions: Senior comms professionals want to upgrade their content creation abilities, reorganize marketing functions, and revamp their agency relationships. Read the rest of this entry »
