Archive for March 15th, 2011
Stephen Forshaw exits Microsoft to lead PR at Temasek
Posted to the Holmes Report here
Stephen Forshaw is exiting his role at Microsoft to assume one of Asia’s most high-profile PR positions at Singapore state-owned investment company, Temasek Holdings.
Forshaw leaves Microsoft after two years as Asia-Pacific corporate communications director. At Temasek, he succeeds former MD of corporate affairs Myrna Thomas, who spent almost five years with the powerful investment house before leaving at the end of 2010. Read the rest of this entry »
GSK review sparks industry debate over reverse auctions
Posted to the Holmes Report here
GlaxoSmithKline (GSK) has held a ‘reverse auction’ to whittle down its European medical education agency roster, drawing industry ire for an approach that remains viewed as an exercise in cost-cutting.
The pharma giant asked as many as 40 agencies that comprise the roster to take part in the online process, which ranks agencies according to their proposed costs for different services. The roster, which oversees at least £5m in fees, is believed to include such agencies as Ogilvy Healthworld, Chandler Chicco, Huntsworth Health, Waggener Edstrom, Weber Shandwick, Red Door and Virgo. Read the rest of this entry »
