Archive for February 25th, 2011
PR & event marketing lead 2010 recovery at Interpublic Group
Posted to the Holmes Report here
Interpublic Group’s CMG unit, which houses PR agencies Weber Shandwick and GolinHarris, grew its revenues by 10.2 per cent in 2010, outpacing the performance of its advertising and media operations.
CMG, which also includes other marketing services firms such as Jack Morton, FutureBrand and Octagon, earned $1.014 billion during the year, up from $915 million in 2009. By contrast, IPG’s IAN unit, which includes advertising agencies McCann Worldgroup, DraftFCB, Lowe and Mediabrands, grew by 6.5 percent. Read the rest of this entry »
Ogilvy PR wins BP 2012 Olympics PR assignment
Posted to the Holmes Report here
Ogilvy PR has been selected to handle PR activities for BP’s 2012 Olympics sponsorship, following a review that was first revealed by the Holmes Report last week.
The win adds to Ogilvy PR’s existing business with BP. Last year, the agency was retained in the US to oversee the oil giant’s digital and social media response to the Deepwater Horizon oil spill. Read the rest of this entry »
Middle East crisis puts PR firms in the spotlight
Posted to the Holmes Report here
Escalating unrest in several Middle Eastern countries is sparking growing interest in the role PR agencies are playing on behalf of the region’s beleaguered governments.
Facing particular scrutiny is the Government of Bahrain, which has retained Bell Pottinger for the past two years. The agency appears to have expanded its role since first being appointed to promote investment in the country; over the past week, it emerged that Bell Pottinger has helped set up a media centre to help journalists cover protests within the country. Read the rest of this entry »
