Arun Sudhaman

This story is posted to the Holmes Report website here

Next Fifteen is serious about digital. How else to explain the holding group’s decision to acquire two digital firms in less than a week? Yet the buys of US agency Type3 and Hong Kong’s OneXeno also indicate that PR agencies are increasingly looking beyond the narrow confines of a digital role that focuses solely on social media.

Instead, PR firms are finally realising the opportunity to provide the kinds of services that, in the digital world’s short history, have tended to be associated with their peers from the worlds of advertising and marketing. The trend begs the question: is the PR world, and the clients that it services, ready for this transformation?

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